The Advanced Social Media Toolkit (recorded webinar series)
This is a previously recorded version of the live 5 part series.
How does social media reinforce your brand? How are you converting your social media supporters to actual donors and activists? What are your policies towards what is and isn't appropriate for your staff and community to post?
CCCC is pleased to collaborate with Idealware to bring you this new series for those who are ready to step beyond the basics. Over the course of 5 sessions, we'll delve into advanced social media strategy and discuss how to use your social media for branding, deeper engagement, and integrated campaigns. In addition, we’ll explore how to measure your social media impact, and walk you through creating a social media policy, step by step.
Cost to listen to recording of previous 5-part webinar series:
• CCCC Members: $175 (Membership Information & Benefits)
• Non-members: $250
A link to the recording will be provided on your registration confirmation. In order to view the course page and the recordings, you will need to upgrade to the newest version of Firefox (v19) or open the link in Internet Explorer or Chrome.
Branding Through Social Media
To kick off the course we will dive into the concept of branding through the lens of social media. Taking a detailed look at how you can create, refine and manage your brand message and personality through social media our first session will explore how what you say and how you say it impacts people's impressions of your organization.
Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
People "like" you, but what's that actually doing to support your organization's bottom line? In this session we'll talk critically about how you can move constituents up a ladder of engagement from a simple "like" to actually get them to do something for your organization. Sign a petition, attend an event, join a movement and yes, even donate—it's possible to get your constituents to do all of these things as a result of social media actions, but boy is it difficult! Armed with case studies, industry research and plain old common sense and experience, we'll work together to recalibrate our social media mindset in order to provide more value and cultivate a deeper commitment.
Integrating Social Media Channels (and Other Communications)
When we work in social media is it essential to remember that our communications don't exist in a vacuum. We need to consider not only how our different social media channels work together, but how our messaging stays consistent across other online channels like email and websites, as well as offline channels like direct mail, general press and advertisements. Which channels make sense to communicate what kind of messages, or to encourage action? What's actually working in what situations? We'll provide a decision making structure to help you define what makes sense for you and a model to articulate your own communications strategy.
Measuring Your Social Media Efforts
You have a Facebook site, a blog, a Twitter account, and a YouTube channel. Are they working? Is it worth the time you're putting in? How do you know? We'll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn't.
Creating a Social Media Policy
As social media transparency and two-way conversations become the norm many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations. But even more than legislating these details, the process of creating such a policy can help you and other leaders in your organization engage in important discussions that will mature your organizational culture and help you be better positioned to take advantage of the tools and opportunities at your disposal. In this session we'll explore why the process (not just the product) is so important, how to make these conversations productive and strategic (and dare we say fun?), and why a social media policy is an important milestone of digital maturity.
