Social Media Decision Maker's Toolkit (recorded webinar series)
This is a previously recorded version of the live 5 part series.
Are you trying to figure out what social media tools your charity should use?
CCCC is excited to work with Idealware to bring you the webinar series "The Social Media Decision-Maker’s Toolkit".
Over the course of 5 webinars, you'll actually design a social media plan that makes sense for your own goals and audiences -- complete with the measures, policies, and tangible benefits that will help you gain the support of your whole organization.
Cost to listen to recording of previous 5-part webinar series:
- CCCC Members: $175 (Membership Information & Benefits)
- Non-members: $250
A link to the recording will be provided on your registration confirmation. In order to view the course page and the recordings, you will need to upgrade to the newest version of Firefox (v19) or open the link in Internet Explorer or Chrome.
Social Media Decision Maker’s Toolkit Overview
A link to the recording will be provided on your registration confirmation. Topics covered include:
Goals, Audiences, and Listening
What are you trying to accomplish through your use of social media -- and how will you know if you succeed? Who are you trying to reach, and what do they want to see from you? We'll walk you through a set of tools to define your goals and audiences, and then discuss how you can use online listening tools to understand more about what's possible and what's important to your constituents.
Facebook, Twitter, and Other Social Networks
How are nonprofits using Facebook, Twitter, and other social network sites to achieve tangible goals? Learn what's working for organizations -- and what's not working -- based on Idealware's research. We'll focus on how nonprofits can use these tools successfully, how much time they take, and the outcomes your organization could expect to achieve.
Blogs, Photo Sharing, and Video Sharing
Similar to our tactical focus in Session 2, we'll take a detailed look at how you can use blogs, photo sharing sites like Flickr and SmugMug and video sharing sites like YouTube to engage their audiences and encourage people to spread the word.
Defining Your Social Media Mix
We'll define a set of tools to help you make concrete decisions about what the best channels for your organization, based on your own goals, audience, time, and organization. We'll also discuss how to use these tools effectively to build a community over time -- a community that will be ready to respond when you need them.
Creating a Social Media Culture
Social media can be about changing the culture of an organization as much as it is about using tools. How do you set up effective policies and procedures to help your staff engage effectively with your social media audience? We'll talk about ways to encourage people at all levels to think about the organization as a "social organization" -- and the issues you may encounter along the road.
