In Watch your language!, I wrote about the power of words to positively or negatively affect how well our message comes across to the public. If we want to be persuasive, we must not let our choice of words trip us up.
John G. Stackhouse Jr. does a great job making this point very eloquently in his post Don’t Annoy People You’re Trying to Persuade!
As a bonus, John’s post is a fine example of how to make a public apology that is authentic and meaningful. He avoids the mistakes that I outline in my post The Unapologetic Apology and meets the criteria I suggested for a good apology.
Enjoy John’s post!