{"id":13667,"date":"2013-04-29T10:00:19","date_gmt":"2013-04-29T14:00:19","guid":{"rendered":"\/news_blogs\/john\/?p=13667"},"modified":"2024-06-28T15:25:11","modified_gmt":"2024-06-28T19:25:11","slug":"strategy-maps-adapted-for-charities","status":"publish","type":"post","link":"https:\/\/www.cccc.org\/news_blogs\/john\/2013\/04\/29\/strategy-maps-adapted-for-charities\/","title":{"rendered":"Strategy Maps Adapted for Charities"},"content":{"rendered":"
This entry is part 16 of 18 in the series Faithful Strategy Development<\/a><\/div><\/div><\/div>\n

In this series of posts about conducting a theologically sound strategic review for use by Christian ministries, I’ve written about using a theory of change <\/a>to define what sorts of activities your ministry should engage in, and to document why you think they will work.<\/p>\n\n\n\n

Now we will take the output of the theory of change and apply it to a strategy map to determine everything the ministry must do internally in order to put the theory of change into action. A strategy map ensures there is an alignment of the ministry’s resources and activities and its mission goals. Once the map is completed, in addition to showing the strategies in place, it can also be used to identify: <\/p>\n\n\n\n

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  1. activities and resources that are not related to the ministry’s current goals by examining activities and resources that are not shown on the map. You might want to continue with those or you might want to reallocate them to your goals. <\/li>\n\n\n\n
  2. goals that do not have sufficient support<\/li>\n\n\n\n
  3. processes that need improvement<\/li>\n<\/ol>\n\n\n\n

    Introduction to Strategy Maps<\/h2>\n\n\n\n

    Kaplan and Norton (the inventors of strategy maps) suggest nonprofits put customer<\/em> needs (for charities, the term is beneficiary <\/em>needs) at the top of the strategy map, but Paul Niven in Balanced Scorecard: Step-by-Step for Government and Nonprofit Agencies<\/a>\"\" says you can add an extra line above that and label it Mission<\/em>. The mission activities that go on the top of the strategy map were identified by the theory of change as Initiatives.<\/p>\n\n\n\n

    The theory of change<\/em> takes you from your vision for the future you want to help create through to the initiatives you will take (your programs and services). The strategy map takes the initiatives and inserts them at the mission level, then drills down into the organization to see what kind of organization and infrastructure you need to build to support the initiatives. The rest of this post will show you how to develop a strategy map for your ministry.<\/p>\n\n\n\n

    Strategy Maps: Step-by-Step How-To<\/h2>\n\n\n\n

    Click on the image of the CCCC strategy map below to open it in a new window, and then open our theory of change<\/a> in a third window. That way you can follow along the steps as I describe them.<\/p>\n\n\n\n

    NOTE: For brevity, neither the CCCC Theory of Change or Strategy Map show all of our programs and services. We’ve included only those that are new or expanded initiatives.<\/p>\n\n\n\n

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    Download Strategy Map<\/em><\/figcaption><\/figure>\n\n\n\n

    1. Set the Boundaries of the Strategy Map<\/h2>\n\n\n\n