{"id":18930,"date":"2015-09-29T13:32:34","date_gmt":"2015-09-29T17:32:34","guid":{"rendered":"https:\/\/www.cccc.org\/news_blogs\/?p=18930"},"modified":"2024-12-24T07:32:34","modified_gmt":"2024-12-24T12:32:34","slug":"transmitting-corporate-values","status":"publish","type":"post","link":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/","title":{"rendered":"Transmitting Corporate Values"},"content":{"rendered":"<div class=\"pps-series-post-details pps-series-post-details-variant-classic pps-series-post-details-38706\" data-series-id=\"261\"><div class=\"pps-series-meta-content\"><div class=\"pps-series-meta-text\">This entry is part 3 of 3 in the series <a href=\"https:\/\/www.cccc.org\/news_blogs\/series\/christian-identity\/\">Christian Identity<\/a><\/div><\/div><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>At a young age,\u00a0I discovered one of my family&#8217;s <strong>values<\/strong> &#8211; order and tidiness! I obviously on that day was not displaying our family value, which up until that time Mom may have presumed I had simply absorbed through association with my family, osmosis-like. Well, in the midst of something that was out of place or generally unkempt, I was told point-blank that our family values proper order and tidiness. Everything has its place, so put it there! And then my mom told me a <strong>story<\/strong> to reinforce the point. Her father had a spacious three car garage, and in the basement beneath the garage was a huge workshop full of benches, tools, drawers, and storage bins. She remembers her father working on a car and asking her to get a particular nut and bolt\u00a0from the workshop for him. He told her exactly which drawer of which bench she should look\u00a0in, and then within the drawer, precisely which of the 16 little cubicles held the desired object. Everything, every nut and bolt, was in exactly the right spot!<\/p>\n<\/blockquote>\n\n\n\n<p>That story has stayed with me all these many years. Wouldn&#8217;t I like to be so neat, tidy, and orderly that I could tell you&nbsp;with precision exactly where something is! In fact, my wife is amazed that I can go into the basement and, most but not all of the time, find exactly what I&#8217;m looking for and be back upstairs in less than two or three minutes.<\/p>\n\n\n\n<p>Such is the power of a story to transmit a value so that it sticks!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Transmitting Corporate Values\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/umzXfEpxnWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Corporate Values<\/h2>\n\n\n\n<p>If you did a spot check of all your staff, how many could recite your&nbsp;ministry&#8217;s&nbsp;values? They should be able to tell you exactly what they are without much thought, because they should be&nbsp;consciously thinking about them, making choices based on them, and generally living them out day-by-day.<\/p>\n\n\n\n<p>Ensuring&nbsp;the <strong>corporate values<\/strong>&nbsp;are a part of daily life in a Christian ministry is one of the crucial strategies to prevent&nbsp;<strong>mission drift<\/strong>. As a ministry leader, it is your job to transmit your ministry&#8217;s values to your&nbsp;staff, volunteers, and supporters.<\/p>\n\n\n\n<p>But if you are going to have corporate values (which of course you should), make sure they are your real values, the ones you are willing to suffer and sacrifice for because you believe so strongly&nbsp;in them. Don&#8217;t settle for motherhood values, the ones you think you <em>should<\/em> have.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>The values you want are the ones that really matter. Your corporate values will either come out of your fundamental corporate identity or strategy, or they will be a response to a time in your ministry&#8217;s history when their absence caused a significant problem. Unless honesty has been a problem or is so integral to your ministry&#8217;s identity that it has to be a real focus, it is not a corporate value, it&#8217;s just a good value. Choose just the few crucial values that deeply matter to your ministry.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-thumbnail\"><a href=\"https:\/\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/Transmitting-Corporate-Values.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/Transmitting-Corporate-Values.jpg?resize=150%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-35214\" srcset=\"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/Transmitting-Corporate-Values.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/Transmitting-Corporate-Values.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/Transmitting-Corporate-Values.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Download discussion guide<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Transmitting Corporate Values<\/h2>\n\n\n\n<p>The two best ways to transmit your values are to model them yourself, and to tell stories about them. The two go together. Modelling values alone assumes people will pick up on the values osmosis-like, which may or may not happen (as I know from personal experience!). Telling stories alone will not have power unless the leader personally exemplifies them. Otherwise, they are just stories about someone else, usually long ago in corporate history. Telling stories (whether from history or current events) that are visibly supported by the leadership team&#8217;s actions today is a very powerful way to transmit your values.<\/p>\n\n\n\n<p>A great resource for developing values-based stories is a book <a href=\"https:\/\/www.cccc.org\/news_blogs\/john\/2010\/05\/09\/the-leaders-guide-to-storytelling\/\" target=\"_blank\" rel=\"noopener\">I&#8217;ve already told you about<\/a>&nbsp;by Stephen Denning: <a href=\"http:\/\/www.amazon.ca\/gp\/product\/078797675X?ie=UTF8&amp;tag=wwwccccorg-20&amp;linkCode=as2&amp;camp=15121&amp;creative=330641&amp;creativeASIN=078797675X\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Leader&#8217;s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crafting a Values Story<\/h2>\n\n\n\n<p>Denning has some very helpful tips for creating a powerful values-transmitting story:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can start with the corporate values and think about when someone did something that embodied those values, or you can think about crucial turning points in your ministry&#8217;s history and see what values were embodied in that moment.<\/li>\n\n\n\n<li>You can do the above either for the ministry as an organization, or if you want to connect the values to yourself to show how vital they are to you, you can do the above analysis using your own life.<\/li>\n\n\n\n<li>You don&#8217;t need a full-blown story. Review the parables that Jesus told. He told them in minimalist fashion. You don&#8217;t want to clutter up the story with so many details that people have to wait for you to tell them which details are important to your point. Only say what must be said to make your point.\n<ul class=\"wp-block-list\">\n<li>My opening story contained\u00a0just the \u00a0points that highlight the value of order and tidiness\n<ul class=\"wp-block-list\">\n<li>a large space<\/li>\n\n\n\n<li>someone who doesn&#8217;t know where something is being told by someone else exactly where it is with certainty from memory<\/li>\n\n\n\n<li>a preamble connecting the reader with the story through me<\/li>\n\n\n\n<li>evidence that the value has survived three generations, showing that\u00a0Mom&#8217;s story was a powerful part of transmitting that value, thus validating the point of this post.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>A story with a twist will be much more powerful than a story that plays out as one would expect. Most, if not all, of the parables Jesus told had very unexpected twists. A Samaritan helping a <em>Jew<\/em>? A father demeaning his position (in that culture) by physically going towards his <em>profligate son<\/em> to welcome him?\n<ul class=\"wp-block-list\">\n<li>Stories where the tables are turned are very memorable! If you can, build the unexpected in to your story. I told a true story up above, and it didn&#8217;t have a twist. But if you are creating a fictional story, such as Nathan did when he confronted David with his sin, you would certainly want to put a twist into it.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>You don&#8217;t have to spell everything out. It may be better not to even mention what the value is, but tell the story so that the audience is left thinking about it and then reasons out what the value is. Let them have the fun, and the reinforcing memory, of their own &#8220;Aha!&#8221; moment. So you could say, &#8220;Here&#8217;s what I&#8217;d like to hear about the service we provide. A person in need&#8230;&#8221; and then make up a story.<\/li>\n\n\n\n<li>You could tell a story about some other organization or person that exemplifies the value if you can&#8217;t find such a story in your own ministry.<\/li>\n\n\n\n<li>Finally, you could make up a story, as Jesus did with the Parables. &#8220;There was a woman who&#8230;&#8221; or something like that will start a great parable of your own.<\/li>\n<\/ul>\n\n\n\n<p>So take your top few values, and try crafting some stories! Guaranteed they will make your staff meetings more interesting!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"pps-series-post-details pps-series-post-details-variant-classic pps-series-post-details-38706 pps-series-meta-excerpt\" data-series-id=\"261\"><div class=\"pps-series-meta-content\"><div class=\"pps-series-meta-text\">This entry is part 3 of 3 in the series <a href=\"https:\/\/www.cccc.org\/news_blogs\/series\/christian-identity\/\">Christian Identity<\/a><\/div><\/div><\/div><p>Ensuring the corporate values are a part of daily life in a Christian ministry is one of the crucial strategies to prevent mission drift. As a ministry leader, it is your job to transmit your ministry&#8217;s values to your staff, volunteers, and supporters. <a href=\"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/\" class=\"linkbutton\">More<\/a><\/p>\n","protected":false},"author":2,"featured_media":19491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ts_fic_featured_image_caption":"Three stuffed toy monkeys depicting \"see no evil, hear no evil, speak no evil.\" FreeImages.com\/Streuli Silvan","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[561,542,553,559,221,546,554],"tags":[230,66,608,589,67],"series":[261],"class_list":["post-18930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-christian-ministry","category-effective","category-exemplary","category-leadership-organizational","category-christian-identity","category-thoughtful","tag-mission-drift","tag-culture","tag-life-giving-ethos","tag-organizational-self-awareness","tag-values","series-christian-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transmitting Corporate Values - CCCC Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transmitting Corporate Values - CCCC Blogs\" \/>\n<meta property=\"og:description\" content=\"Ensuring the corporate values are a part of daily life in a Christian ministry is one of the crucial strategies to prevent mission drift. As a ministry leader, it is your job to transmit your ministry&#039;s values to your staff, volunteers, and supporters. More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/\" \/>\n<meta property=\"og:site_name\" content=\"CCCC Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CCCCCharities\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-29T17:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-24T12:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages-1024x427.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Pellowe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cccccharities\" \/>\n<meta name=\"twitter:site\" content=\"@cccccharities\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Pellowe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/\"},\"author\":{\"name\":\"John Pellowe\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#\\\/schema\\\/person\\\/78129b8fafee8dfe3bb7f3d7c8e33569\"},\"headline\":\"Transmitting Corporate Values\",\"datePublished\":\"2015-09-29T17:32:34+00:00\",\"dateModified\":\"2024-12-24T12:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/\"},\"wordCount\":1177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1\",\"keywords\":[\"Christian Identity Safeguards\",\"Corporate culture\",\"Life-Giving Ethos\",\"Organizational Self-Awareness\",\"Values\"],\"articleSection\":[\"Best Practices\",\"Christian\",\"Effective\",\"Exemplary\",\"Organizational Leadership\",\"Strong Christian Identity\",\"Thoughtfulness\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/\",\"url\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/\",\"name\":\"Transmitting Corporate Values - CCCC Blogs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1\",\"datePublished\":\"2015-09-29T17:32:34+00:00\",\"dateModified\":\"2024-12-24T12:32:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1\",\"width\":6000,\"height\":2500,\"caption\":\"FreeImages.com\\\/Streuli Silvan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/john\\\/2015\\\/09\\\/29\\\/transmitting-corporate-values\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transmitting Corporate Values\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#website\",\"url\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/\",\"name\":\"CCCC News &amp; Blogs\",\"description\":\"CCCC Blogs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#organization\",\"name\":\"Canadian Centre for Christian Charities\",\"url\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/260wbRGB.png?fit=260%2C260&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.cccc.org\\\/news_blogs\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/260wbRGB.png?fit=260%2C260&ssl=1\",\"width\":260,\"height\":260,\"caption\":\"Canadian Centre for Christian Charities\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CCCCCharities\",\"https:\\\/\\\/x.com\\\/cccccharities\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/canadian-council-of-christian-charities\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/#\\\/schema\\\/person\\\/78129b8fafee8dfe3bb7f3d7c8e33569\",\"name\":\"John Pellowe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g\",\"caption\":\"John Pellowe\"},\"sameAs\":[\"https:\\\/\\\/www.cccc.org\",\"bonnie.pillsworth@cccc.org\"],\"url\":\"https:\\\/\\\/www.cccc.org\\\/news_blogs\\\/author\\\/john\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transmitting Corporate Values - CCCC Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/","og_locale":"en_US","og_type":"article","og_title":"Transmitting Corporate Values - CCCC Blogs","og_description":"Ensuring the corporate values are a part of daily life in a Christian ministry is one of the crucial strategies to prevent mission drift. As a ministry leader, it is your job to transmit your ministry's values to your staff, volunteers, and supporters. More","og_url":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/","og_site_name":"CCCC Blogs","article_publisher":"https:\/\/www.facebook.com\/CCCCCharities","article_published_time":"2015-09-29T17:32:34+00:00","article_modified_time":"2024-12-24T12:32:34+00:00","og_image":[{"width":1024,"height":427,"url":"https:\/\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages-1024x427.jpg","type":"image\/jpeg"}],"author":"John Pellowe","twitter_card":"summary_large_image","twitter_creator":"@cccccharities","twitter_site":"@cccccharities","twitter_misc":{"Written by":"John Pellowe","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#article","isPartOf":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/"},"author":{"name":"John Pellowe","@id":"https:\/\/www.cccc.org\/news_blogs\/#\/schema\/person\/78129b8fafee8dfe3bb7f3d7c8e33569"},"headline":"Transmitting Corporate Values","datePublished":"2015-09-29T17:32:34+00:00","dateModified":"2024-12-24T12:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/"},"wordCount":1177,"commentCount":0,"publisher":{"@id":"https:\/\/www.cccc.org\/news_blogs\/#organization"},"image":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1","keywords":["Christian Identity Safeguards","Corporate culture","Life-Giving Ethos","Organizational Self-Awareness","Values"],"articleSection":["Best Practices","Christian","Effective","Exemplary","Organizational Leadership","Strong Christian Identity","Thoughtfulness"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/","url":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/","name":"Transmitting Corporate Values - CCCC Blogs","isPartOf":{"@id":"https:\/\/www.cccc.org\/news_blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#primaryimage"},"image":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1","datePublished":"2015-09-29T17:32:34+00:00","dateModified":"2024-12-24T12:32:34+00:00","breadcrumb":{"@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#primaryimage","url":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1","width":6000,"height":2500,"caption":"FreeImages.com\/Streuli Silvan"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/29\/transmitting-corporate-values\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cccc.org\/news_blogs\/"},{"@type":"ListItem","position":2,"name":"Transmitting Corporate Values"}]},{"@type":"WebSite","@id":"https:\/\/www.cccc.org\/news_blogs\/#website","url":"https:\/\/www.cccc.org\/news_blogs\/","name":"CCCC News &amp; Blogs","description":"CCCC Blogs","publisher":{"@id":"https:\/\/www.cccc.org\/news_blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cccc.org\/news_blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.cccc.org\/news_blogs\/#organization","name":"Canadian Centre for Christian Charities","url":"https:\/\/www.cccc.org\/news_blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.cccc.org\/news_blogs\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2020\/10\/260wbRGB.png?fit=260%2C260&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2020\/10\/260wbRGB.png?fit=260%2C260&ssl=1","width":260,"height":260,"caption":"Canadian Centre for Christian Charities"},"image":{"@id":"https:\/\/www.cccc.org\/news_blogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CCCCCharities","https:\/\/x.com\/cccccharities","https:\/\/www.linkedin.com\/company\/canadian-council-of-christian-charities"]},{"@type":"Person","@id":"https:\/\/www.cccc.org\/news_blogs\/#\/schema\/person\/78129b8fafee8dfe3bb7f3d7c8e33569","name":"John Pellowe","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5439962feafa2554de0378f025969e5215f2a92edf5742f1bf3bed1765d6304?s=96&d=mm&r=g","caption":"John Pellowe"},"sameAs":["https:\/\/www.cccc.org","bonnie.pillsworth@cccc.org"],"url":"https:\/\/www.cccc.org\/news_blogs\/author\/john\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/See-no-evil-freeimages.jpg?fit=6000%2C2500&ssl=1","jetpack-related-posts":[{"id":33970,"url":"https:\/\/www.cccc.org\/news_blogs\/john\/2022\/10\/18\/looking-around-corporate-values\/","url_meta":{"origin":18930,"position":0},"title":"Looking Around: Corporate Values","author":"John Pellowe","date":"October 18, 2022","format":false,"excerpt":"Corporate values are a way to decide in advance how the ministry will assess the many choices it will face in the future. Here's how to develop your corporate values.","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/www.cccc.org\/news_blogs\/category\/exemplary\/best-practices\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/Milestone-Seriies-Logo.png?fit=592%2C592&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/Milestone-Seriies-Logo.png?fit=592%2C592&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/Milestone-Seriies-Logo.png?fit=592%2C592&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2805,"url":"https:\/\/www.cccc.org\/news_blogs\/john\/2010\/05\/09\/the-leaders-guide-to-storytelling\/","url_meta":{"origin":18930,"position":1},"title":"The Leader&#8217;s Guide to Storytelling","author":"John Pellowe","date":"May 9, 2010","format":false,"excerpt":"Facts and logic can engage the mind, but if you want to motivate people so that they act enthusiastically and with real commitment, if you want to persuade them to adopt a particular course of action or way of being, you have to engage their hearts, and a great way\u2026","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/www.cccc.org\/news_blogs\/category\/exemplary\/best-practices\/"},"img":{"alt_text":"Mother reading to children","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2010\/05\/Mother-reading-to-children-freeimages.jpg?fit=1200%2C796&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2010\/05\/Mother-reading-to-children-freeimages.jpg?fit=1200%2C796&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2010\/05\/Mother-reading-to-children-freeimages.jpg?fit=1200%2C796&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2010\/05\/Mother-reading-to-children-freeimages.jpg?fit=1200%2C796&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2010\/05\/Mother-reading-to-children-freeimages.jpg?fit=1200%2C796&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":18344,"url":"https:\/\/www.cccc.org\/news_blogs\/john\/2015\/09\/21\/mission-drift-whos-on-guard\/","url_meta":{"origin":18930,"position":2},"title":"Mission Drift: Who&#8217;s on Guard?","author":"John Pellowe","date":"September 21, 2015","format":false,"excerpt":"Mission drift occurs when Christian ministries lose their Christian mission or identity. Here's how boards and senior leaders can prevent mission drift.","rel":"","context":"In &quot;Christian&quot;","block_context":{"text":"Christian","link":"https:\/\/www.cccc.org\/news_blogs\/category\/christian-ministry\/"},"img":{"alt_text":"The word 'mission' on a compass instead of 'north'","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/mission-compass-istock.jpg?fit=1200%2C1199&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/mission-compass-istock.jpg?fit=1200%2C1199&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/mission-compass-istock.jpg?fit=1200%2C1199&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/mission-compass-istock.jpg?fit=1200%2C1199&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2015\/09\/mission-compass-istock.jpg?fit=1200%2C1199&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9911,"url":"https:\/\/www.cccc.org\/news_blogs\/john\/2012\/01\/16\/developing-values-mission-vision-for-christian-ministries\/","url_meta":{"origin":18930,"position":3},"title":"Developing Values, Mission, &#038; Vision for Christian Ministries","author":"John Pellowe","date":"January 16, 2012","format":false,"excerpt":"Here's a process for developing strategic statements for Christian ministries, including call, vision, values and mission.","rel":"","context":"In &quot;Healthy&quot;","block_context":{"text":"Healthy","link":"https:\/\/www.cccc.org\/news_blogs\/category\/healthy\/"},"img":{"alt_text":"Random black arrows with one red arrow","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2012\/01\/Strategic-direction-sxc.jpg?fit=1200%2C854&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2012\/01\/Strategic-direction-sxc.jpg?fit=1200%2C854&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2012\/01\/Strategic-direction-sxc.jpg?fit=1200%2C854&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2012\/01\/Strategic-direction-sxc.jpg?fit=1200%2C854&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2012\/01\/Strategic-direction-sxc.jpg?fit=1200%2C854&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2732,"url":"https:\/\/www.cccc.org\/news_blogs\/john\/2010\/04\/25\/storytelling-to-retain-your-ministrys-christian-identity\/","url_meta":{"origin":18930,"position":4},"title":"Storytelling: The Key to Retaining Your Ministry&#8217;s Christian Identity","author":"John Pellowe","date":"April 25, 2010","format":false,"excerpt":"Do Christian ministries lose their Christian identities? Yes. Could it happen to your ministry? Yes. Can you prevent it? Yes.How do you prevent it? Well, you have to tell stories.","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/www.cccc.org\/news_blogs\/category\/exemplary\/best-practices\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/mike-erskine-S_VbdMTsdiA-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/mike-erskine-S_VbdMTsdiA-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/mike-erskine-S_VbdMTsdiA-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/mike-erskine-S_VbdMTsdiA-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/08\/mike-erskine-S_VbdMTsdiA-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":35561,"url":"https:\/\/www.cccc.org\/news_blogs\/cccc\/2022\/09\/14\/our-purpose-vision\/","url_meta":{"origin":18930,"position":5},"title":"Our Purpose &#038; Vision","author":"CCCC","date":"September 14, 2022","format":false,"excerpt":"The Canadian Centre for Christian Charities (CCCC) exists as a specialized resource for Christian churches and ministries to help them build great organizations to support their mission work. Our vision is that every Canadian Christian organization will be an exemplary, healthy, and effective Christian ministry. What does that look like?\u2026","rel":"","context":"In &quot;50th Anniversary&quot;","block_context":{"text":"50th Anniversary","link":"https:\/\/www.cccc.org\/news_blogs\/category\/50th-anniversary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/1.png?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/1.png?fit=600%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.cccc.org\/news_blogs\/wp-content\/uploads\/2022\/09\/1.png?fit=600%2C600&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p30X8p-4Vk","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts\/18930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/comments?post=18930"}],"version-history":[{"count":0,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts\/18930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/media\/19491"}],"wp:attachment":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/media?parent=18930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/categories?post=18930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/tags?post=18930"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/series?post=18930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}