{"id":256,"date":"2009-07-13T17:47:59","date_gmt":"2009-07-13T21:47:59","guid":{"rendered":"\/news_blogs\/john\/?p=256"},"modified":"2024-06-14T00:26:53","modified_gmt":"2024-06-14T04:26:53","slug":"a-strategy-for-asking-for-major-gifts","status":"publish","type":"post","link":"https:\/\/www.cccc.org\/news_blogs\/john\/2009\/07\/13\/a-strategy-for-asking-for-major-gifts\/","title":{"rendered":"A Strategy for Asking for Major Gifts"},"content":{"rendered":"
This entry is part 2 of 12 in the series Harvard Business School<\/a><\/div><\/div><\/div>\n

One of the professors here at Harvard is an exceptionally good fundraiser<\/strong>.\u00a0His track record is outstanding and he shared his best practices to help us do our own fundraising.<\/p>\n\n\n\n

Three Circles of Giving<\/h2>\n\n\n\n

His research shows that people who give to charity usually give 40-60% of their donations<\/strong> to one to three charities working in their areas of core interest. They give another 20-30% to another four charities or so that are working in areas that are priorities for them. The remainder of their donations are what he calls “chequebook gifts” (oops\u2014I’m in the States today, so that’s checkbook gifts). These are gifts that may be sizable to you but to them they are amounts they don’t even have to think about. They don’t care too much about what you do, but they’ll give you something so you’ll go away.<\/p>\n\n\n\n

The point for fundraisers is you need to realize what kind of a gift you are receiving\u2014core, priority or chequebook? If you do not know you are receiving a core gift, then you probably aren’t. Most likely you are getting a chequebook gift.<\/p>\n\n\n\n

A Strategy for Asking for Money<\/h2>\n\n\n\n

Your goal is not to become a core interest of theirs since it will be very difficult to displace an organization or cause that is already in the core. A good goal would be to be at or near the top of their second-level priority gifts. You’d like to be 4th or 5th on their list.<\/p>\n\n\n\n

An approach this professor finds effective is to thank the person for all the good work they are already doing in the world. After thanking them, say that your ministry is doing work that they care about and that you’d like to suggest doing something together that will be important and special to the donor. You should know the prospective donor well enough that you have a project or program that you believe will excite them.<\/p>\n\n\n\n

Three questions you should answer if you want major gifts<\/strong> are:<\/p>\n\n\n\n

    \n
  1. Are we doing important work? Show them how what you do relates to what they think is important.<\/li>\n\n\n\n
  2. Are we well-managed? You should have an accountability plan that includes availability of your financial statements and anything else that shows you are good stewards of the money that flows through your ministry.<\/li>\n\n\n\n
  3. Will my gift make a difference? If you’ve done a logic model for your programs, you should be able to show what the impact will be and how you will know that you have been effective.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
    This entry is part 2 of 12 in the series Harvard Business School<\/a><\/div><\/div><\/div>

    One of the professors here at Harvard is an exceptionally good fundraiser. His track record is outstanding. having raised $650M. Here are some of his tips. More<\/a><\/p>\n","protected":false},"author":2,"featured_media":30885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ts_fic_featured_image_caption":"A hand holding three $20 bills. Photo by lraine<\/a> from FreeImages<\/a>","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218,114,623,627],"tags":[76,580,77],"series":[127],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stewardship","category-fundraising","category-healthy","category-ample-resources-healthy","tag-donor-acquisition","tag-financial-resources","tag-major-gifts","series-harvard-business-school"],"yoast_head":"\nA Strategy for Asking for Major Gifts - CCCC Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mail.cccc.org\/news_blogs\/john\/2009\/07\/13\/a-strategy-for-asking-for-major-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Strategy for Asking for Major Gifts - CCCC Blogs\" \/>\n<meta property=\"og:description\" content=\"One of the professors here at Harvard is an exceptionally good fundraiser. 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Milley, Associate Director, Legal Affairs As a part of the Canada Revenue Agency\u2019s continued effort to educate the sector and to clarify rules that commonly confuse charities, the Charities Directorate has recently made available two new videos in their educational series on gifting and receipting. Gifting\u2026","rel":"","context":"In "Charity law and policy"","block_context":{"text":"Charity law and policy","link":"https:\/\/www.cccc.org\/news_blogs\/category\/charity-law-and-policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18133,"url":"https:\/\/www.cccc.org\/news_blogs\/cccc\/2014\/09\/09\/ccccs-popular-stewardship-course-is-now-available-online\/","url_meta":{"origin":256,"position":3},"title":"CCCC’s Popular Stewardship Course is Now Available Online!","author":"CCCC","date":"September 9, 2014","format":false,"excerpt":"CCCC\u2019s stewardship course is back\u2014but in a brand new format! Stewardship & Fundraising for Christian Ministries is a nine-part live webinar series that explores the best practices of stewardship and fundraising from a biblical perspective. Thoroughly researched, relevant, and faith-infused, this series will guide you through Canadian fundraising regulations, online\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16027,"url":"https:\/\/www.cccc.org\/news_blogs\/legal\/2013\/11\/15\/charities-to-file-declaration-form-for-governments-matching-donations-to-typhoon-haiyan-relief-fund\/","url_meta":{"origin":256,"position":4},"title":"Charities To File Declaration Form for Government’s Matching Donations to Typhoon Haiyan Relief Fund","author":"Deina Warren","date":"November 15, 2013","format":false,"excerpt":"Updated November 27, 2013 - the deadlines for making eligible donations and filing the declaration form have been extended to December 23, 2013, and January 10, 2014, respectively. \u00a0 Typhoon Haiyan has devastated Tacloban city and surrounding areas in the Philippines.\u00a0With the current death toll surpassing 3,600, some officials estimate\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14995,"url":"https:\/\/www.cccc.org\/news_blogs\/legal\/2013\/08\/28\/4-ways-to-comply-with-cras-new-fundraising-guidance\/","url_meta":{"origin":256,"position":5},"title":"4 Ways to Comply with CRA’s New Fundraising Guidance","author":"Deina Warren","date":"August 28, 2013","format":false,"excerpt":"In CRA's\u00a0fundraising guidance, CRA lays out its expectations for acceptable fundraising practices.[1. CRA Guidance CG-013 \"Fundraising by Registered Charities\", issued April 20, 2012 (\"the \"Guidance\").]\u00a0Unacceptable fundraising can lead to sanctions or revocation of your charitable status. CCCC has several ways of helping you meet these expectations. One of the Guidance\u2019s\u2026","rel":"","context":"In "Charity law and policy"","block_context":{"text":"Charity law and policy","link":"https:\/\/www.cccc.org\/news_blogs\/category\/charity-law-and-policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p30X8p-48","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":0,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/media\/30885"}],"wp:attachment":[{"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/tags?post=256"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.cccc.org\/news_blogs\/wp-json\/wp\/v2\/series?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}