The Charity Signal Podcast

The Charity Signal is a podcast from the Canadian Centre for Christian Charities (CCCC), hosted by Jeff Lukin, Head of Marketing.

The show explores how marketing, communications, technology, and design shape the impact of Christian ministries and charities. Its purpose is to equip leaders to share their mission with clarity, creativity, and confidence.

Each episode tackles real challenges such as engaging supporters, communicating vision, and navigating digital change, while offering best practices, inspiring stories, and practical tools.

Episodes

Episode #1

How Communication Drives Ministry Success

Communication is the heartbeat of ministry. It’s not just about sending out messages but creating meaningful connections that sustain and grow your mission. In this resource, we explore the role of communication in building trust, inspiring action, and aligning your ministry with God’s purpose. By focusing on clarity, consistency, listening, and celebrating small wins, you can transform your communication into a powerful tool for ministry success.

Episode #2

Storytelling with Integrity

This episode of The Charity Signal, hosted by Jeff Lukin, is titled "Storytelling with Integrity" and focuses on how Christian ministries can use real, human stories to engage communities and inspire action.

The core theme is the challenge of ensuring narratives are both compelling and truthful, emphasizing the need to maintain "emotion with honesty and inspiration with truth".

Episode #3

Defining Your Ministry's Value Proposition

The episode addresses the problem that ministries often struggle to explain what they do clearly, which can lead to lost engagement because the message is vague or full of buzzwords.

Host Jeff Lukin breaks down the Value Proposition, defining it as the heartbeat behind the work and the reason someone should care about the ministry's mission.