- A Theology of Strategy Development
- A Kingdom Perspective: Strategic Planning for Christian Ministries
- Divine Leadership: Strategic Planning and the Holy Spirit
- Faith and Risk: Strategic Planning That Will Amaze Jesus!
- Strategic Statements and Christian Ministries
- Developing Values, Mission, & Vision for Christian Ministries
- Converting Mission & Vision into an End Statement
- Value Propositions for Ministries
- Planning for the unpredictable
- Checking for Blind Spots
- Corporate History – Resource or Constraint?
- How Far Out Is Your Planning Horizon?
- The Untapped Power of Your “Mission” Statement
- How to Release Your Mission Statement’s Power
- Theory of Change: A Step-By-Step Guide to Developing a Customized Plan For Your Ministry
- Strategy Maps Adapted for Charities
- The Measure of Our Success
- What to Do with Hard-to-Measure Mission Statements
This is the last of four posts designed to increase creative thinking for a strategy development process. The posts should lead to many more strategic possibilities to consider than would be the case if you rely on yourself or the current team for ideas related only to the immediate future.
Let’s talk about strategic decisions you can make today that may not bear fruit immediately but that should bear fruit in the future. In other words, moving beyond a focus on results during your own tenure in leadership to a focus on results that will benefit future leaders and the ministry in their time in leadership. Such as when King David raised the funds that his son, Solomon, used to build the Temple after David’s death.
I was at a conference once and heard a terrific story that just amazed me and the entire audience. It was a thrilling example of farsightedness that looked ahead five centuries! The speaker assured us the story is absolutely true. It’s about a college at Oxford University. Here’s the story as it was told.
New College Roof, Oxford University
New College, Oxford, is actually very old. It was founded in 1379 but was the second college at Oxford named for Mary, the mother of Jesus, which is why it is called the ‘new’ college. Like the other colleges, it has a fabulous dining hall with big oak beams supporting the roof. These are about two feet square, 45 feet long.
In the 1860s, the roof beams were found to be full of beetles. The massive beams would have to be replaced. But where to find wood of those dimensions in the nineteenth century? It turns out that when the college was built, the board knew the beams would have to be replaced some day, and to ensure they would have the necessary wood to replace the roof beams, the college board bought some property at the same time they built the college and planted oak trees on it so they would grow and be ready over the course of several centuries. This plan had been passed down from generation to generation for 500 years!
When I heard this story, I thought that while it was amazing that anyone would think so far ahead to plant the trees, the really incredible part was that over all those centuries, none of the college’s leaders ever succumbed to selling the forest to raise capital for current projects. They could have done so and said, “Let the future look after the future’s problems, and we’ll look after today’s.” But they didn’t. Their planning horizon spanned half a millennium.
How far out is my planning horizon? Yours? Are we setting our ministries up only for success during our watches or are we setting them up for our successors’ successes?
I attended an international convention once where a man gave a plenary speech about long-range planning. He said he had a 300-year plan for his family. He said great things take longer than a single lifetime to be accomplished, so he had a plan for himself, his kids, his grandkids, and on and on. That seemed unreasonable to me, because who knows what will happen to any family over a 300-year period? Will his kids even have any kids? He never said what the plan was, but how could it account for societal change, economic upheavals, personal choices, and technological innovations?
Future vs. Futurity
No one can predict the future and plan accordingly. As Peter Drucker wrote, no one can foresee discontinuities, the game-changer inventions. You can’t predict what has not yet happened. What we can do is think about the future effects of events that have already occurred and where they are likely to lead. Drucker called this “the futurity of present events,” or to bring it to the level of management and leadership, “the futurity of present decisions.”
A decision to plant a forest in the present makes it more likely that in the future the wood would be available. It doesn’t guarantee it will be—there could be a fire that destroys the forest only 40 years before the wood is needed—but it has a higher probability of success in the future than hoping that an old forest will exist in 500 years that will be available for harvesting.
Drucker said that to try to make the future happen is less risky (even though the outcome is uncertain) than coasting along assuming that nothing is going to change. The purpose of trying to make the future what you want “is not to decide what should be done tomorrow, but what should be done today to have a tomorrow.” He says there are two strategies to follow.
1. The Future That Has Already Happened
There is a time lag between something that happens and its full effect, such as when the birth rate climbs or falls. The change has already happened, but its impact has yet to arrive. That will occur as the generation ages. Think about the Baby Boom and how it is affecting geriatric care today! We knew seventy years ago that this day would come.
There are opportunities of the future based on what has already happened. Leaders should be following demographic and societal trends, always asking “What does this change mean for us?” “Has anything happened ‘out there’ in other countries or industries that might affect us?” is another good question. And a final really good question is, “What are our own assumptions regarding society and economy, market and customer, knowledge and technology? Are they still valid?” Virtually every Christian ministry would benefit from addressing these questions as they relate to our missions and then looking for opportunities in the future that are consequences of what has already happened.
2. The Power of an Idea
Drucker’s second strategy is “to impose on the as yet unborn future a new idea which tries to give direction and shape to what is to come.” He calls this strategy “making the future happen.” The question he says should be asked, in a business context, is “What major change in economy, market, or knowledge would enable us to conduct business the way we really would like to do it, the way we would really obtain the best economic results?” For Christian ministries, I might rephrase the question as, “What major change in societal thinking or expectations would enable us to conduct our ministry the way we would really like to do it, the way we would make the most progress in achieving our mission?” An example that comes to mind is The Truth Project by Dr. Del Tackett. The problem that he is addressing is relativistic thinking that makes it difficult for people to accept a universal truth claim. Tackett plants a seed, an idea, in the videos that he hopes will grow and shape the future in a way that will help people accept the Good News of the Christian faith. So, thinking of your ministry, what seeds should you be planting today to create a more favourable future? Sometimes ideas float around for several hundred years before they really take hold, so this really is acting today for a future result.
A tutor (professor) at Oxford University said in a class I was taking that the first seed that brought us to the individualistic, self-centred, relativistic world we live in today was planted by Renés Descartes in 1637 with his famous declaration, “I think, therefore I am.” It took almost 400 years for that one idea to grow into the worldview that dominates us today. So, if you want to shape future society, start now! 🙂
Both of these strategies hold lots of opportunities for Christian ministries. Reflect on both as they relate to your mission and see what comes to mind.
Now, please DO NOT leave this blog before reading another post. You see, the story about the oak beams is not exactly true after all. I fact-checked it because I wanted to use it, and discovered that the facts have been adjusted to make the story more compelling. But I also discovered that there is another story that makes the same point and it is absolutely true! You can be inspired by the true story in my post, Truth in Storytelling.